The reality of strategic planning in raising the efficiency of employee performance (A case study of the management of the Eastern Region of Libyana Mobile Phone Company)

Abstract

The study aimed to identify the reality of strategic planning in raising the efficiency of employees’ performance. The research sample consisted of all employees in the management of the eastern region branches of Libyana Mobile Phone Company, numbering (51) employees. A random sample was selected, a questionnaire form was distributed to them, and a statistical analysis program was used. (SPSS), and the research showed a set of results, the most important of which is:

1- There is agreement among the members of the research sample about the existence of a relationship between the four axes of strategic planning (strategic vision - strategic goals and objectives - strategic message - strategic analysis) and raising the efficiency of the performance of Libyana Mobile Phone Company employees.

2-The research sample agreed on the existence of a moderate level of influence of the dimensions of strategic planning and raising the efficiency of the company’s employees’ performance.

3- Most of the statements of the axes related to strategic planning achieved a general direction of “OK” according to their arithmetic mean, with the exception of a few statements that achieved a general direction of “Neutral”.

It also showed a set of recommendations related to the research as follows:

1-The organizational culture of Libyana Mobile Phone Company includes strategic planning and disseminating that culture among the company’s employees to work on raising the efficiency of employee performance and achieving a competitive advantage for the company.

2-Working to exchange expertise and experiences and establishing cooperative relationships with Libyan universities and training centers through the training department of Libyana Mobile Phone Company to explain, clarify and how to implement strategic planning.