Determinants of Entrepreneurial Project Success in the Digital Economy: An Analytical Study of Influential Internal and External Factors

Abstract

Entrepreneurial projects in the digital economy are considered key drivers of economic growth and innovation in the modern era, as they rely on leveraging digital technologies to enhance productivity, expand markets, and achieve sustainable competitive advantages. This study aims to explore the determinants of success for such projects, focusing on internal factors such as entrepreneurial leadership, managerial capabilities, innovation in digital products and services, and risk management, as well as external factors including economic environment, institutional support, digital infrastructure, and digital financing systems. Recent literature highlights that the ability of entrepreneurial ventures to adapt to rapid changes in the digital market and respond to the needs of digital consumers is one of the most critical success elements. Additionally, effective digital marketing and the utilization of data analytics play a pivotal role in enhancing the competitive capabilities of digital ventures. By examining successful start-ups within the digital economy.