Persuasive Strategies in Health Media Coverage on Libyan Satellite Channels: An Analytical Study of Libya Al-Ahrar and Libya Panorama Channels

Abstract

This study examines persuasive strategies in health-related issues presented by Libyan satellite channels (Libya Al-Ahrar and Libya Panorama), aiming to measure the extent of audience follow-up, identify viewing locations and times, and evaluate the methods used in presenting health content, as well as establish criteria for its improvement. The study adopted the descriptive analytical approach and content analysis method, using a questionnaire administered to a random sample of (101) participants.

The findings revealed that most of the sample members follow both channels, with a preference for watching at home during nighttime followed by evening periods, for a duration ranging between one and two hours daily. The results also showed that the evaluation of the persuasive methods used varied, with the ratings being acceptable (36.5%), good (32.9%), and weak (30.6%).

The study further found that health programs primarily focus on disease-related topics with the aim of increasing health awareness, reflecting their orientation toward direct educational and awareness-raising aspects. However, there is a need to develop more diverse persuasive strategies and improve the quality of presentation in a way that aligns with audience interests and enhances the effectiveness of media influence.